250.000$ within two months

Developing an app can be really profitable. Steve Demeter, the developer of trism, has received 250,000$ within three months for his game. He made that money in 2008 when the app store was released. There weren't as many iOs devices as now. So today, there are more potential buyers. But there is also more competition in the app store.

But you have to be realistic. Not everyone's app will become enormously succesful. That's why you don't have to develop solely for profit. You have to enjoy developing, and love making apps to become better. In the infographic, you can see that 60% of the iOs-developers don't make any profit but 12% of the developers earn $50,000 or more. So if you become succesful, you will get rich.

And in the next infographic, you can find a summary of developing succesful apps.

You can find more info here.
Do you know any developers? Are they succesful or not really? What kind of apps have they developed?

Why loving your own app is the key thing in marketing

Have you ever seen a salesman who doesn't like the product he is selling? If he doesn't like his product, he won't sell anything. As a salesman you have to be enthusiastic, you have to know your product and you have to be confident.

It's all the same for selling apps. If you aren't proud of you own app, why would someone else like your app. If you don't know why you have made the design decisions, why you have add that feature or removed another feature, people aren't going to buy it. You have to know your product and to love your product.

That's why Steve Jobs' presentations were great. He did know every single detail about his products and he really loved them. He was very enthusiastic and passionate about it. 

Have you ever seen someone who isn't enthusiastic about the products he was selling? 

Why do we make apps?

There are different reasons to make apps. For the big companies it is really clear. They want to generate revenue in order that they can make profit. But not everyone does it for the profit. Some people build apps to learn something new, to have a challenge, to make their dreams come true or maybe for the sports club.

You can see that there are a lot of reasons to build an app. But the most important thing about building an app is to have a great idea. Amazing ideas are innovative. They create something that a lot of people describe as usefull. You can use an old idea and improve it with some awesome new features or you can create something entirely new.

The big challenge is to translate our idea in an app that will stun everyone. If you are able to meet that challenge, you will be able to gain success. And everyone can! Even people like you and me. 

But first things first. Before you can make profit, you have to focus on creating your app. You have to love your idea before you can sell it. If you make your app amazing, others will love it too, and then you will make profit. 

The revolution in 2008

Apple released the iPhone 3G in 2008. They shipped it with iPhone OS 2.0.1, which is now called iOs. Older iPhone-users could update their device. The most important feature was the App store and the SDK (software development kit). Everyone has been able to develop iPhone apps since then. It was a enormous opportunity for the big companies but also for the small developers who are building applications in their bedroom. This is a part of the launch in 2008

It really was a gift for the small developers. They could charge a little bit of money for the effort they had put into their app and they had the ability to expose their app at enormous amount of customers. 

Furthermore, it changed the world of the mobile phones. The competitors followed Apple and released their own application store like Google Play, BlackBerry App World and the Marketplace. So it changed the way, we use our phones.

30 billion apps have been downloaded from the Apple Appstore since 2008 and there are 700,000 apps in the Apple Appstore. Competitors have also a large number but not as large as Apple’s.

Finally, I would mention one sentence that makes everything clear: “There is an app for that”. But imagine that there isn’t an app like the great idea you had, you should building that app, and maybe you will become rich and famous. Remember: even small developers can build and release apps.